Interview with Paul Cubbon Marketing Professor in the MBA programs at the Robert H Lee Graduate School at the Sauder School of Business, UBC

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Paul teaches Marketing in the MBA programs at the Robert H Lee Graduate School at the Sauder School of Business at the University of British Columbia in beautiful Vancouver, Canada. Paul also teaches in undergraduate programs, specializing in branded communication, both offline and online. Paul’s particular interests are in the use of social media and its role in brand reputation management. Paul is passionate about helping non-marketing specialists better understand how marketing principles can help their organizations to become more customer-centric and successful. He also teaches in local and international Executive programs for Sauder. Prior to moving into education, Paul worked in industry, including 3 years in advertising, working for J Walter Thompson, and 10 years with Unilever, where he undertook major international assignments in innovation and brand portfolio management.

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