Paul teaches Marketing in the MBA programs at the Robert H Lee Graduate School at the Sauder School of Business at the University of British Columbia in beautiful Vancouver, Canada. Paul also teaches in undergraduate programs, specializing in branded communication, both offline and online. Paul’s particular interests are in the use of social media and its role in brand reputation management. Paul is passionate about helping non-marketing specialists better understand how marketing principles can help their organizations to become more customer-centric and successful. He also teaches in local and international Executive programs for Sauder. Prior to moving into education, Paul worked in industry, including 3 years in advertising, working for J Walter Thompson, and 10 years with Unilever, where he undertook major international assignments in innovation and brand portfolio management.
Post Canada 3.0 Conference/Canada's Potential to become the first Global Digital Nation Podcast Interview with Dean Ken Coates, University of Waterloo
[audio:https://mindsharelearning.ca/wp-content/uploads/2012/07/Dr%20Ken%20Coates%20July%20Issue%202009.mp3] Ken Coates is the Dean of the Faculty of Arts at the University of Waterloo. He is a well-known historian specializing in aboriginal studies ...
