Hello everyone, and welcome to #MindShareTV. I’m your host, Robert Martellacci, from MindShare Learning Media & Consulting, and this year we’re proud to be celebrating our 25th anniversary, 25 years of supporting education leaders, innovators, and changemakers across the learning ecosystem 🎉. Today, we’re coming to you from the ERDI Winter Institute in Tucson for a special MindShare Learning Moment. Joining me is a fellow Canadian and the CEO of the award-winning edtech company Edsby, John Meyers. John’s platform has been a cornerstone of Canadian education for 15 years, and we are excited to discuss Edsby’s recent selection by the Canadian Trade Commissioner Service to spearhead their market penetration strategy into the United States. In this episode, John shares insights into the evolution of the Edsby platform, the impact of AI in supporting teacher efficiency, and where the “puck is going” regarding outcomes-based assessment. We also delve into John’s advice for edtech startups on securing customer validity and navigating the varying sales cycles of the education market. Finally, on a more personal note, John gives us a special look at the inspiring achievements of his daughter, Monica, an international model and public speaker with Down syndrome who is set to make her Hollywood debut in the film Reminders of Him. John, thank you for joining me this afternoon, it’s a pleasure to have you with us.
